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The Coalition of Asia Pacific Tobacco Harm Reduction Advocates

CAPHRA is an alliance between the Tobacco Harm Reduction Advocates and their respective organisations in the region.
We are unfunded and grassroots.

Our Mission

To educate, advocate and represent the right of adult alternative nicotine consumers to access and use of products that reduce harm from tobacco use..


All of our members work collaboratively through discussion, support, and mentorship for our respective countries’ consumers and together as the representative consumer voice in the Asia Pacific region.

Grass Roots Advocacy

Update yourself with some of the world’s leading THR experts and advocates, who freely share their knowledge and expertise.
Read more here

Latest News

  • With Nancy Loucas: Policies in New Zealand and Australia

    With Nancy Loucas: Policies in New Zealand and Australia

    On September 20th, 2023, the Global Tobacco and Nicotine Forum (GTNF) entered its second day, and 2FIRSTS engaged in a conversation with Nancy Loucas, the Public Health Policy and Executive Coordinator for CAPHRA from New Zealand. Nancy provided an overview of tobacco and e-cigarette regulations in New Zealand and Australia, highlighting the differences in their… Read…

  • CAPHRA demands action on disposable vape regulation

    CAPHRA demands action on disposable vape regulation

    In light of World Smokefree Day on May 31, the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) is calling on governments and regulatory bodies to take action in implementing strict regulations for disposable vapes, in line with their recent position statement.  CAPHRA’s position statement outlines two key areas where immediate action is required: … Read…

  • Position Statement: Disposable Vapes

    Position Statement: Disposable Vapes

    The Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA) Position on Disposable Vaping products is based on the need for pragmatic, risk-proportionate regulations that protect public health while ensuring the availability of these products for adult smokers seeking less harmful alternatives to combustible tobacco. Disposable vapes should be made available to adult consumers as… Read…

caphra you tube

CAPHRA YouTube Channel

A variety of videos on Tobacco Harm Reduction, including interviews with international THR advocates, plus episodes of The Advocates Voice. Feel free to sift through the any playlists to learn about CAPHRA’s efforts throughout the Asia Pacific region

Media output

We are constantly in the news, and provide an alternative source other than one-sided mainstream reporting on tobacco harm reduction efforts and THR advocacy.


Right To Vape is an international database and repository. It contains testimonials of adults who have quit smoking and/or switched from combustible and unsafe oral tobacco products to safer nicotine alternatives. Any adult who has successfully made the switch is encouraged to share their story for the world to see.

Testimonials from former smokers

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“​35 years, 3 packs a day, for the last ten years of smoking. Quit smoking 10 years ago. I’ve ever looked back!! Vaping saved my life!!!”



“I was slowly killing myself by smoking for 37 years… I switched to vaping and feel like a new man. I am 59 and have not felt this good in decades. I have been vaping for 5 years now with zero negative effects. Vaping probably saved my life.”


“I was a smoker for 41 years, tried lots of methods to stop. Started using an e-cig in October 2015, and have not smoked tobacco since then.”


Let’s work together

If you have found us for the first time, please take a few moments to look around to see what we do and why we do what we do.