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Responsible Vaping Australia has run ads linking to a petition calling on the government to allow retailers to sell nicotine vaping products. Photograph: Carly Earl/The Guardian
Responsible Vaping Australia has run ads linking to a petition calling on the government to allow retailers to sell nicotine vaping products. Photograph: Carly Earl/The Guardian

Pro-tobacco lobbyists circle Australian government’s proposed vaping reforms

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As the TGA considers at least 4,000 submissions, tobacco companies appear to be heightening lobbying efforts

An international pro-vaping group, supported by British American Tobacco, has hired an Australian lobbyist amid proposed government reforms that could see tightened access to nicotine vaping products.

In February, Michael Kauter – a former deputy director of the Nationals and a key lobbyist for the tobacco industry – added Swiss-based Health Diplomats to the federal lobbyist register.

It’s not yet clear why the group, which has connections to British American Tobacco, has hired Kauter.

Health Diplomats’ move comes as drug regulator the Therapeutic Goods Administration (TGA) considers at least 4,000 submissions to its consultation on proposed vaping reforms, prompting tobacco companies to heighten their lobbying efforts.

In November, the federal health minister, Mark Butler, announced that vaping reforms would be introduced, strengthening the current rules that make it illegal to sell, supply or possess an e-cigarette containing nicotine without a doctor’s prescription.

Guardian Australia understands the TGA is now finalising its report to government.

Kauter told Guardian Australia that Health Diplomats had not asked for a meeting with politicians or the TGA, or made a submission to the TGA consultation. He did not comment on the group’s aims in Australia.

According to Health Diplomats’ website, the group’s goal “is to increase smokers’ access to innovative, non-combustible forms of nicotine delivery, thereby improving smoking cessation and global health”.

The website includes vaping resources and describes how “our current work, in advancing tobacco harm-reduction policies, science and products, is in partnership with Nicoventures, a subsidiary of the British American Tobacco company”.

Research group Tobacco Tactics found the Health Diplomats CEO, South African doctor Delon Human, had collaborated with British American Tobacco.

Human’s 2010 pro-vaping book on tobacco harm reduction, Wise Nicotine, received funding from British American Tobacco, according to the foreword of the book, which also states that “the statements, findings, conclusions and recommendations contained in the book were developed independently of BAT”.

Human has been contacted for comment on why the group has engaged a lobbying firm in Australia.

Kauter’s other clients include British American Tobacco and the Australian Lotteries and Newsagents Association, whose corporate members include British American Tobacco, Imperial Tobacco and Philip Morris International.

The British American Tobacco offices in London. Photograph: Stefan Wermuth/Reuters

British American Tobacco’s moves

British American Tobacco appears to have increased its presence in Australia, with the federal lobby register showing that as of 3 February the company has signed up as a client of Jeremy Greenwood’s firm, JPG Advisory.

Greenwood is a former adviser to the Nationals senator Matt Canavan, who supports the legalisation of vaping. His past clients include a major vaping company, Vapoureyes, and the National Retail Association, which also backed the pro-vaping campaign.

British American Tobacco also appears to have provided support to pro-vaping lobby group Responsible Vaping Australia, which represents retailers including tobacconists, corner shops and independent supermarkets such as IGA.

While the group’s website does not note the connection with British American Tobacco, the “about” section of its Facebook page states the page was “created and is run by BAT Australia”, although it does not note that BAT stands for British American Tobacco.

Responsible Vaping Australia has run pro-vaping advertisements on Facebook since December, linking to a petition calling on the government to allow retailers to sell nicotine vaping products.

A screenshot from Responsible Vaping Australia’s Facebook page

Both Responsible Vaping Australia and British American Tobacco have been contacted for comment.

Responsible Vaping Australia claims on its website that the current regulatory model, which makes it illegal to buy nicotine vaping products over the counter without a prescription, is a “prohibitive” approach that has created “a thriving black market run by illegal operators who will sell to anyone including children”. Research has shown children are easily and frequently buying their nicotine-containing vapes from such retailers, and are rarely asked for ID.

Responsible Vaping Australia has been trying to enlist the bars, hotels and clubs sector to sign up to its petition to get vaping legalised for consumers without a prescription.

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It has been running campaigns in liquor industry publications calling on pubs, bars and bottle shops to sign the petition, touting for nicotine vapes to be allowed to be sold in alcohol venues.

Tobacco companies ‘not credible’

In a paper published in March in the journal Public Health Research and Practice, Becky Freeman, an associate professor of public health and tobacco control expert with the University of Sydney, wrote: “The ideal public health solution would see the elimination of all vaping product sales, nicotine and non-nicotine alike, that fall outside of the prescription-only access pathway.”

But British American Tobacco and other tobacco companies used front groups to oppose this proposal because they could not lobby politicians directly, Freeman said.

“They know full well that they can’t be the public voice,” Freeman told Guardian Australia, referring to British American Tobacco.

“They understand they’re not credible. The public doesn’t trust them. Politicians don’t want to go near them.

“Big tobacco use these front groups to do their work,” Freeman said.

“Big tobacco did the same thing when plain packaging laws were proposed, recruiting small business owners to say, ‘If you introduce plain packaging, it will ruin our businesses.’”

Overseas pro-vaping groups have made submissions to the TGA consultation. This includes the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (Caphra), which, until February 2023, was a longstanding affiliate of the Swiss-based International Network of Nicotine Consumer Organisations that has received grants from the Philip Morris International-funded Foundation for a Smoke-Free World.

Caphra member and consumer group Factasia receives funding from both Philip Morris International and the Australian Taxpayers’ Alliance, which runs a Legalise Vaping Australia campaign.

The World Vapers Alliance – which media organisations Le Monde and the Daily Beast reported last year as being funded and directed by British American Tobacco – has also made a submission.

The tobacco industry also paid for a bespoke TGA submissions site run by Legalise Vaping Australia in partnership with the Australian Association of Convenience Stores (AACS), a supporter and partner of Responsible Vaping Australia.

The site, hosted on the Legalise Vaping server, appeared the week before Christmas. The AACS chief executive, Theo Foukkare, whose group’s corporate members include Philip Morris International, British American Tobacco and Imperial Tobacco, sent out an email that same week describing it as a “partner website” encouraging AACS members to make a submission.

Australia is a signatory to the World Health Organisation’s framework convention on tobacco control, which requires governments and politicians to protect healthcare policies “from commercial and other vested interests of the tobacco industry”.

A spokesperson for the TGA told Guardian Australia that the WHO framework did not prohibit consultation or other dealings with the tobacco industry.

“However, the Department of Health, including the TGA, operates on the principle that all such dealings should be public, accountable and transparent,” he said.

“Any submissions from persons or bodies with links to the tobacco industry or those working to further the interests of the tobacco industry will not be automatically disregarded, but will be considered through the lens of their competing interests.”

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